About SNO Diesel Performance
About SNO Diesel Performance
SNO Diesel Performance is a diesel truck performance shop based in McLure, British Columbia — built from years of hands-on experience, a passion for modified trucks, and a reputation earned one build at a time.
Where It Started
My name is Alex. My love for modified diesel trucks started at 19 years old when I entered the pipeline industry. The name SNO comes from Six N' One — a nod to the pipeline world where it all began.
Long before SNO was a business, I was buying salvage title diesel trucks, tearing them apart, rebuilding them, modifying them, testing them on the ROW and on the pavement — then doing it all over again with the next one. Some of those builds went right down to the bare frame. Full frame-up rebuilds, done in my spare time while working pipeline. It wasn't a side hustle. It was just what I loved to do.
How SNO Was Born
In 2025, some friends pushed me to start filming my builds and posting them online. So I did. What happened next caught me off guard — people started messaging me asking how I did certain things. How I fixed and retrofitted pieces. How I painted. What was on the build list. The response made it clear there was something here worth building into a real business.
SNO Diesel Performance launched in 2025 and has been growing ever since.
What We Do
We specialize in Duramax builds, but we work on Cummins and Powerstroke trucks too. Whether it's tuning, performance upgrades, or a full build, we approach every truck the way we'd approach our own — with attention to detail and zero shortcuts.
We're based out of McLure, British Columbia — a small community, but the trucks we build speak for themselves.
Why We're Different
Our expertise isn't from a classroom — it's from years of real builds, real problems, and real solutions. We're truck enthusiasts who know these platforms inside and out because we've lived it. We've built some pretty serious Duramaxs — and there are more coming.
If you're passionate about your diesel, you're in the right place.
Want to talk trucks or get a build started? Get in touch — we'd love to hear what you're working on.